The Fashion Models of 2012

I was flying across the Atlantic, and I picked up a free fashion magazine to read that was being distributed on the gate as reading material for the plane ride. This fashion magazine called Stylist is published in the UK.

Throughout the years, there is a definite look of the top models. In the 1960's, Twiggy started the craze of skinny models. In the 1970's, it was big hair. It was high glam in the 1980's. I wanted to do a content analysis of the look of 2012, so I scanned all of the adverts of the top models in this magazine.

In the UK, the last word in fashion, is the putative new Queen of England, Kate Middleton. She was on the cover. The fashion press follow her like bees to honey.


Versace is a big house, and they went muted pink with a tanned model:


Yves Saint Laurent went exotic with a dark skinned model:


Again, pasty while skin seems to be out. High cheekbones and hair up are the norm:



Here we see pink again in this Svarovski advert. And the hair is up.

Wholesomeness, high cheekbones and hair up again for Clarks of UK.

Interestingly, we have the word Pink, but no color pink:


And he we are conventional wholesomeness. The intended audience of this advert is not luxury, or high fashion but the common consumer:

All in all the models are still pretty and sexy, proving that sex does sell.

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